Utilitarian Needs

Utilitarian Needs is a consumer need category within consumer behavior theory that refers to the functional or instrumental demands for products or services that enable individuals to accomplish practical tasks, solve problems, or achieve specific goals efficiently, distinguishing it from hedonic or symbolic needs by its emphasis on performance and utility.

675

Publications

56.6K

Citations

1.6K

Authors

799

Institutions

Publications per year

2017–2026

284

Variants

Utilitarian Consumer Needs

Authors

1.6K

  1. AK
    Arpita Khare

    Indian Institute of Management Rohtak, India

    4 publications · 229 citations

    4

    h-index

  2. JC
    Jean‐Charles Chebat

    HEC Montréal, Canada

    4 publications · 471 citations

    4

    h-index

  3. MS
    Meir Statman

    Santa Clara University, United States

    4 publications · 199 citations

    4

    h-index

  4. GG
    Gianluigi Guido

    University of Salento, Italy

    3 publications · 273 citations

    4

    h-index

  5. ER
    Eric R. Spangenberg

    Washington State University, United States

    3 publications · 675 citations

    3

    h-index

1–5 of 1.6K

Venues

  1. Sustainability

    11 publications · 931 citations

    12

    h-index

  2. Psychology and Marketing

    9 publications · 1.1K citations

    9

    h-index

  3. 8

    h-index

  4. 8

    h-index

  5. Journal of Services Marketing

    7 publications · 529 citations

    7

    h-index

1–5