Utilitarian Needs
Utilitarian Needs is a consumer need category within consumer behavior theory that refers to the functional or instrumental demands for products or services that enable individuals to accomplish practical tasks, solve problems, or achieve specific goals efficiently, distinguishing it from hedonic or symbolic needs by its emphasis on performance and utility.
675
Publications
56.6K
Citations
1.6K
Authors
799
Institutions
Publications per year
2017–2026
284
Variants
Utilitarian Consumer Needs
Parents
675
Measuring the hedonic and utilitarian sources of consumer attitudes
Rajeev Batra, Olli T. Ahtola · Marketing Letters · 1991 · 2.2K citations · Full text
The social dilemma of autonomous vehicles
Jean‐François Bonnefon, Azim Shariff, Iyad Rahwan · Science · 2016 · 1.5K citations · Full text
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799
National University of Singapore
Singapore, Singapore
8 h-index
9 publications
563 citations
Michigan State University
East Lansing, United States
7 h-index
11 publications
689 citations

Hong Kong Polytechnic University
Hong Kong, Hong Kong
7 h-index
13 publications
950 citations
University of Tennessee at Knoxville
Knoxville, United States
6 h-index
10 publications
543 citations
University of Michigan
Ann Arbor, United States
6 h-index
8 publications
3.3K citations
Purdue University West Lafayette
West Lafayette, United States
6 h-index
11 publications
840 citations

Hanyang University
Seoul, South Korea
6 h-index
10 publications
681 citations
Toronto Metropolitan University
Toronto, Canada
5 h-index
9 publications
705 citations
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11 publications · 931 citations
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9 publications · 1.1K citations
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8 publications · 837 citations
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8 publications · 1.3K citations
8
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7 publications · 529 citations
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