Concepedia

Jorge M. Oliveira‐Castro

JM

Statistics

Publications

28

Citations

917

H-Index

18

Active since

1988

Affiliations

Universidade de Brasília(Current)

Cardiff University

Durham University

Universidade Federal de Sergipe

University of Westminster

Jorge M. Oliveira‐Castro is an author at Universidade de Brasília specializing in marketing, consumer behavior, and consumer theory.

Publications per year

1988–2021

28

Publications

28

Consumer-based brand equity and brand performance

Jorge M. Oliveira‐Castro, Gordon R. Foxall, Victoria K. James et al. · Service Industries Journal · 2008 · 106 citations · Full text

Business, Marketing, Marketing Management +11

The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization

Gordon R. Foxall, Jorge M. Oliveira‐Castro, Teresa C. Schrezenmaier · Behavioural Processes · 2004 · 102 citations

Social Sciences, Economics, Marketing +16

Consumer Behavior Analysis and Social Marketing: The Case of Environmental Conservation

Gordon R. Foxall, Jorge M. Oliveira‐Castro, Victoria K. James et al. · Behavior and Social Issues · 2006 · 88 citations · Full text

Business, Marketing, Marketing Management +14

CONSUMER BRAND CHOICE: INDIVIDUAL AND GROUP ANALYSES OF DEMAND ELASTICITY

Jorge M. Oliveira‐Castro, Gordon R. Foxall, Teresa C. Schrezenmaier · Journal of the Experimental Analysis of Behavior · 2006 · 62 citations · Full text

Social Sciences, Business Economics, Marketing +17

Patterns of consumer response to retail price differentials

Jorge M. Oliveira‐Castro, Gordon R. Foxall, Teresa C. Schrezenmaier · Service Industries Journal · 2005 · 54 citations

Business, Economics, Marketing +17

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