Concepedia

Teresa C. Schrezenmaier

TC

Statistics

Publications

8

Citations

363

H-Index

8

Active since

2003

Affiliations

Cardiff University(Current)

Universidade de Brasília

Teresa C. Schrezenmaier is an author at Cardiff University specializing in consumer theory, consumer behavior, and marketing.

Publications per year

2003–2007

8

Publications

8

The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization

Gordon R. Foxall, Jorge M. Oliveira‐Castro, Teresa C. Schrezenmaier · Behavioural Processes · 2004 · 102 citations

Social Sciences, Economics, Marketing +16

The behavioral economics of consumer brand choice: Establishing a methodology

Gordon R. Foxall, Teresa C. Schrezenmaier · Journal of Economic Psychology · 2003 · 68 citations

Business, Economics, Marketing +14

CONSUMER BRAND CHOICE: INDIVIDUAL AND GROUP ANALYSES OF DEMAND ELASTICITY

Jorge M. Oliveira‐Castro, Gordon R. Foxall, Teresa C. Schrezenmaier · Journal of the Experimental Analysis of Behavior · 2006 · 62 citations · Full text

Social Sciences, Business Economics, Marketing +17

Patterns of consumer response to retail price differentials

Jorge M. Oliveira‐Castro, Gordon R. Foxall, Teresa C. Schrezenmaier · Service Industries Journal · 2005 · 54 citations

Business, Economics, Marketing +17

Consumer behaviour analysis and the Behavioural Perspective Model

Gordon R. Foxall, Jorge M. Oliveira‐Castro, Victoria K. James et al. · Durham Research Online (Durham University) · 2007 · 29 citations · Full text

Business, Behavioral Sciences, Marketing +14

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