Concepedia

Victoria K. James

VK

Statistics

Publications

10

Citations

457

H-Index

10

Active since

2001

Affiliations

Cardiff University(Current)

Universidade de Brasília

Victoria K. James is an author at Cardiff University specializing in consumer behavior, consumer theory, and marketing.

Publications per year

2001–2010

10

Publications

10

Consumer-based brand equity and brand performance

Jorge M. Oliveira‐Castro, Gordon R. Foxall, Victoria K. James et al. · Service Industries Journal · 2008 · 106 citations · Full text

Business, Marketing, Marketing Management +11

The behavioral ecology of brand choice: How and what do consumers maximize?

Gordon R. Foxall, Victoria K. James · Psychology and Marketing · 2003 · 92 citations · Full text

Social Sciences, Economics, Marketing +13

Consumer Behavior Analysis and Social Marketing: The Case of Environmental Conservation

Gordon R. Foxall, Jorge M. Oliveira‐Castro, Victoria K. James et al. · Behavior and Social Issues · 2006 · 88 citations · Full text

Business, Marketing, Marketing Management +14

The Behavioral Basis of Consumer Choice: A Preliminary Analysis

Gordon R. Foxall, Victoria K. James · European Journal of Behavior Analysis · 2001 · 50 citations · Full text

Social Sciences, Behavioral Sciences, Economics +14

Individual differences in price responsiveness within and across food brands

Jorge M. Oliveira‐Castro, Gordon R. Foxall, Victoria K. James · Service Industries Journal · 2008 · 31 citations · Full text

Business, Marketing, Marketing Management +17

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