To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns - Concepedia

Concepedia

Publication | Open Access

To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns

DOI Full Paper Access

160

Citations

35

References

2016

Year

Alec Minnema, Tammo H.A. Bijmolt, Sonja Gensler, Thorsten Wiesel

Journal of Retailing

Customer SatisfactionOnline Customer BehaviorCustomer ReviewAdvertisingOnline Customer ReviewsInteractive MarketingManagementConsumer ResearchBusinessUser FeedbackMarketingBuying BehaviorProduct ReturnsCustomer Loyalty

References

	Year	Citations

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