The impact of social media use on academic performance among university students: a pilot study

TLDR

Social media has become a ubiquitous communication platform among university students, facilitating rapid interaction and bridging traditional communication gaps. This pilot study investigates how social media–mediated collaborative learning can enhance academic performance in higher education. The study found that peer and teacher interactions, as well as overall engagement on social media, significantly improved students’ academic outcomes.

Abstract

There is no doubt that Social media has gained wider acceptability and usability and is also becoming probably the most important communication tools among students especially at the higher level of educational pursuit. As much as social media is viewed as having bridged the gap in communication that existed. Within the social media Facebook, Twitter and others are now gaining more and more patronage. These websites and social forums are way of communicating directly with other people socially. Social media has the potentials of influencing decision-making in a very short time regardless of the distance. On the bases of its influence, benefits and demerits this study is carried out in order to highlight the potentials of social media in the academic setting by collaborative learning and improve the students' academic performance. The results show that collaborative learning positively and significantly with interactive with peers, interactive with teachers and engagement which impact the students’ academic performance.