Who is the better player? Off-field battle on Facebook and Twitter

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations

Social Sciences, Communication, Audience Studies +10

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre Berthon, Leyland Pitt, Kirk Plangger et al. · Business Horizons · 2012 · 1.1K citations · Full text

Business, Marketing, Marketing Management +17

PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE

Daniel L. Wann · Journal of Sport and Social Issues · 1995 · 796 citations

Social Sciences, Psychology, Social Psychology +11

Digital marketing and social media: Why bother?

María Teresa Borges Tiago, José Verissímo · Business Horizons · 2014 · 731 citations · Full text

Social Sciences, Marketing, Marketing Management +9