Commitment in business-to-business relationships

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Comparative fit indexes in structural models.

Peter M. Bentler · Psychological Bulletin · 1990 · 23.5K citations

Estimation Statistic, New Index, Biostatistics +11

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Negotiation, Customer Satisfaction, Consumer Research +16

An Examination of the Nature of Trust in Buyer-Seller Relationships

Patricia M. Doney, Joseph P. Cannon · Journal of Marketing · 1997 · 6.2K citations

Negotiation, Customer Satisfaction, Business-to-business Research +20