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Why male and female shoppers do not see mall loyalty through the same lens? The mediating role of self-congruity

Relationship MarketingSocial IdentityCustomer SatisfactionGender StudiesSocial PsychologyManagementConsumer ResearchConsumer BehaviorMall LoyaltyFemale ShoppersSocial SciencesMarketingBuying BehaviorConsumer AttitudeSame LensCustomer Loyalty