Shopper Perception

Shopper Perception is a cognitive construct within consumer behavior theory that delineates the interpretive processes through which individuals recognize, organize, and evaluate visual and sensory stimuli in window display environments to form impressions influencing purchase intent.

222

Publications

18.3K

Citations

501

Authors

289

Institutions

Publications per year

2017–2026

54

Authors

501

  1. JC
    Jean‐Charles Chebat

    HEC Montréal, Canada

    7 publications · 1.2K citations

    7

    h-index

  2. RM
    Richard Michon

    Toronto Metropolitan University, Canada

    5 publications · 1K citations

    5

    h-index

  3. HI
    Hyunjoo Im

    University of Minnesota, United States

    4 publications · 377 citations

    4

    h-index

  4. BJ
    Barry J. Babin

    Louisiana Tech University, United States

    4 publications · 239 citations

    4

    h-index

  5. AJ
    Amanda J. Broderick

    Aston University, United Kingdom

    3 publications · 327 citations

    3

    h-index

1–5 of 501

Venues

  1. 21

    h-index

  2. Journal of Retailing and Consumer Services

    15 publications · 1.5K citations

    14

    h-index

  3. Journal of Business Research

    JBR · 11 publications · 2.3K citations

    10

    h-index

  4. Journal of Retailing

    9 publications · 1.2K citations

    9

    h-index

  5. Journal of Fashion Marketing and Management

    7 publications · 448 citations

    7

    h-index

1–5