Journal of Business Research · 2010 · 127 citations · 53 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand EquityBrand IdentityBrand ImageBrand PositioningBrand StrategyBrand Equity StructureBrand FamiliarityBrand InvolvementBrand StrengthBrand UniquenessCountry-of-origin AssociationsCountry-of-origin ImageModerating Effects
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