Brand Communication In Twitter – A Case Study On Adidas

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations

Social Sciences, Communication, Audience Studies +10

What is Twitter, a social network or a news media?

Haewoon Kwak, Changhyun Lee, Hosung Park et al. · 2010 · 6.7K citations · Full text

Social Sciences, Communication, Information Technology +15

Social media? Get serious! Understanding the functional building blocks of social media

Jan Kietzmann, Kristopher Hermkens, Ian P. McCarthy et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2011 · 4.8K citations

Social Sciences, Communication, Strategic Management +12

Role of social media in online travel information search

Zheng Xiang, Ulrike Gretzel · Tourism Management · 2009 · 3.2K citations

Social Sciences, Communication, Tourism Management +13

Genre as social action

Carolyn R. Miller · Quarterly Journal of Speech · 1984 · 2.8K citations

Arts, Social Psychology, Genre Studies +7