CUSTOMER-FIRM RELATIONSHIPS, INVOLVEMENT, AND CUSTOMER SATISFACTION.

Paul S. Goodman, Mark Fichman, F. Javier Lerch, P. R. Snyder

Academy of Management Journal · 1995 · 199 citations · 14 references

Concepts

Abstract

Relationships among levels of involvement between customers and suppliers, customers' evaluations of core and peripheral factors in their transactions, and customers' overall satisfaction were exam...

References

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