Academy of Management Journal · 1995 · 199 citations · 14 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementRelationship MarketingSupplier Relationship ManagementConsumer InvolvementCustomer EngagementCustomer Experience ManagementCustomer ParticipationCustomer SatisfactionSupplier EngagementCustomer ExperienceCustomer Relationship MarketingCustomer Satisfaction VariablesInvolvement MeasurementMediating Role Of InvolvementSatisfaction
Relationships among levels of involvement between customers and suppliers, customers' evaluations of core and peripheral factors in their transactions, and customers' overall satisfaction were exam...
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