Journal of Retailing · 2001 · 792 citations · 29 references
BusinessMarketingMarketing ManagementConsumer BehaviorCustomer Relationship ManagementRelationship MarketingConsumer InvolvementConsumer TheoryCustomer LoyaltyCustomer SatisfactionE-commerce MarketingOnline Consumer BehaviorOnline Purchase IntentionPurchase Intention ModelingUser Adoption Intentions
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations