The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Relationship Marketing, Customer Satisfaction, Media Marketing +15

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.8K citations

Customer Satisfaction, Market Orientation, Business Profitability +13

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Negotiation, Customer Satisfaction, Consumer Research +16

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Customer Satisfaction, Market Orientation, Marketing Literature +13

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 7.1K citations

Market Orientation, Organizational Characteristic, Consumer Research +16