Penny M. Simpson

Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective

Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker · Journal of Marketing · 1998 · 717 citations

Relationship Marketing, Customer Satisfaction, Market Orientation +13

Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research^*

Judy A. Siguaw, Penny M. Simpson, Cathy A. Enz · Journal of Product Innovation Management · 2006 · 528 citations

Innovation Evaluation, Innovation Adoption, Innovation Management +21

Innovation orientation outcomes: The good and the bad

Penny M. Simpson, Judy A. Siguaw, Cathy A. Enz · Journal of Business Research · 2006 · 323 citations

Innovation Orientation Outcomes, Innovation Study, Management +6

Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective

Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker · Journal of Marketing · 1998 · 314 citations

Relationship Marketing, Customer Satisfaction, Market Orientation +13

The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs

Tom Baker, Penny M. Simpson, Judy A. Siguaw · Journal of the Academy of Marketing Science · 1999 · 310 citations

Relationship Marketing, Customer Satisfaction, Supplier Relationship +11