Concepedia
Statistics
Publications
36
Citations
4.5K
H-Index
28
Active since
1994
Affiliations
Cornell University(Current)
The University of Texas Rio Grande Valley
Northwestern State University
East Carolina University
University of North Carolina Wilmington
Penny M. Simpson is an author at Cornell University specializing in management, marketing, and consumer behavior.
Publications per year
1994–2019
Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective
Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker · Journal of Marketing · 1998 · 718 citations
Management, Marketing, Supply Chain Management +14
Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research<sup>*</sup>
Judy A. Siguaw, Penny M. Simpson, Cathy A. Enz · Journal of Product Innovation Management · 2006 · 535 citations
Management, Innovation Management, Strategic Management +16
Innovation orientation outcomes: The good and the bad
Penny M. Simpson, Judy A. Siguaw, Cathy A. Enz · Journal of Business Research · 2006 · 329 citations
Management, Innovation Management, Strategic Management +10
Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker · Journal of Marketing · 1998 · 314 citations
The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs
Tom Baker, Penny M. Simpson, Judy A. Siguaw · Journal of the Academy of Marketing Science · 1999 · 310 citations
Management, Strategic Management, Supply Chain Management +11
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