Journal of Consumer Affairs · 1995 · 19 citations · 14 references
AgricultureFood ScienceFood PolicyFood SafetyLabeling RegulationAnimal Product SafetyFood LabelingFood Labeling PolicyFood Safety PolicyFood StandardsProduct LabelingConsumer Food PreferencesConsumer Label UseFood Ingredient LabelingFood Label CommunicationFood Labeling StandardsLabel Format Effectiveness
In August 1993, the U.S. Department of Agriculture (USDA) announced a rule requiring safe handling labels on meat and poultry to help prevent foodborne illnesses caused by improper food handling. The authors conducted focus groups with household food preparers to help USDA develop an effective label format. Most participants preferred labels with SHORT instructions, ICONS, and an explanation WHY it is important to follow the instructions.
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