Marketing strategies of small industrial manufacturers

Frontiers of Entrepreneurship Research

Richard Harrison, G. Dale Meyer · Research Portal (Queen's University Belfast) · 2003 · 2.5K citations

Business, Entrepreneurship, Entrepreneurial Leadership +9

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day, Robin Wensley · Journal of Marketing · 1988 · 2.4K citations

Business, Strategic Management, Strategy +17

Theory Construction in Marketing: Some Thoughts on Thinking

Raymond P. Fisk, Gerald Zaltman, Karen LeMasters et al. · Journal of Marketing · 1984 · 283 citations

Business, Marketing, Marketing Management +6

Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk

Peter R. Dickson, Joseph J. Giglierano · Journal of Marketing · 1986 · 201 citations

Management, Entrepreneurship, Risk Management +14

Toward a Theory of Small Firm Performance: A Conceptual Model

Barbara W. Keats, Jeffrey S. Bracker · American Journal of Small Business · 1988 · 195 citations

Business, Entrepreneurship, Strategy +17