Concepedia

O. Karl Mann

OK

4

Publications

220

Citations

4

H-Index

1984

Active since

Affiliations

Tennessee Technological University(Current)

O. Karl Mann is an author at Tennessee Technological University specializing in marketing, management, and business strategy.

Top concepts

BusinessMarketingManagementBusiness StrategyMarketing StrategyMarketing ManagementStrategic ManagementSmall Business MarketingFinanceEducation

Publications per year

1984–2013

4

Publications

4

Dealing with Limited Financial Resources: A Marketing Challenge for Small Business

J. Donald Weinrauch, O. Karl Mann, Patricia A. Robinson et al. · Journal of Small Business Management · 1991 · 107 citations

Financial Practice, Low-cost Marketing, Small Business Economics +18

Unidimensional measurement and structural equation models with latent variables

Jeffrey E. Danes, O. Karl Mann · Journal of Business Research · 1984 · 60 citations

Latent Modeling, Latent Structure, Causal Inference +6

Marketing strategies of small industrial manufacturers

J. Donald Weinrauch, O. Karl Mann, Julie M. Pharr et al. · Industrial Marketing Management · 1991 · 29 citations

Small Business Marketing, Management, Business +6

Unravelling Criteria for Assessing the Performance of Salespeople: A Causal Analysis

Ramon A. Avila, Edward F. Fern, O. Karl Mann · Journal of Personal Selling and Sales Management · 2013 · 24 citations

Customer Satisfaction, Job Performance, Consumer Research +17

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