Concepedia

Julie M. Pharr

JM

3

Publications

492

Citations

3

H-Index

1991

Active since

Affiliations

Tennessee Technological University(Current)

Julie M. Pharr is an author at Tennessee Technological University specializing in marketing, management, and business.

Top concepts

Publications per year

1991–2019

3

Publications

3

Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?

Julie M. Pharr · The Journal of Marketing Theory and Practice · 2005 · 451 citations

, , +24

Marketing strategies of small industrial manufacturers

J. Donald Weinrauch, O. Karl Mann, Julie M. Pharr et al. · Industrial Marketing Management · 1991 · 29 citations

, , +6

Best Practices in Digital Content Marketing for Building University Brands

Julie M. Pharr · 2019 · 12 citations · Full text

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