Concepedia

J. Donald Weinrauch

JD

7

Publications

361

Citations

7

H-Index

1974

Active since

Affiliations

Tennessee Technological University(Current)

Indiana University South Bend

J. Donald Weinrauch is an author at Tennessee Technological University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementMarketing StrategyMarketing ManagementBusiness StrategyArtsSmall BusinessStrategic ManagementSmall Business Marketing

Publications per year

1974–2005

7

Publications

7

Dealing with Limited Financial Resources: A Marketing Challenge for Small Business

J. Donald Weinrauch, O. Karl Mann, Patricia A. Robinson et al. · Journal of Small Business Management · 1991 · 107 citations

Financial Practice, Low-cost Marketing, Small Business Economics +18

Franchising an Established Business

J. Donald Weinrauch · Journal of Small Business Management · 1986 · 68 citations

Retailing Sector, Business History, Startup Ecosystem +15

Conflicts between engineering and marketing units

J. Donald Weinrauch, Richard Anderson · Industrial Marketing Management · 1982 · 67 citations

Relationship Marketing, Management, Business +4

The export marketing mix: An examination of company experiences and perceptions

J. Donald Weinrauch, C. P. Rao · Journal of Business Research · 1974 · 40 citations

Marketing, Export Marketing Mix, International Marketing +9

Marketing strategies of small industrial manufacturers

J. Donald Weinrauch, O. Karl Mann, Julie M. Pharr et al. · Industrial Marketing Management · 1991 · 29 citations

Small Business Marketing, Management, Business +6

Rows per page

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