C. P. Rao - Concepedia

Author

C. P. Rao

Old Dominion University

Also Known As

C P Rao, C. P. RAO, C. P. Rao, C. Rao, C.P Rao, C.P. RAO, C.P. Rao, Chatrathi P. Rao, Chikati Madhava Rao, Rao, Chuan

145

Publications

4.6K

Citations

H-Index

113

Concepts

All Affiliations

Old Dominion University Kuwait University University of Arkansas at Fayetteville University of Mississippi Dominion University College

About

C. P. Rao is an author at Old Dominion University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	21	30	3.9K
2	Business	20	27	3.8K
3	Arts	2	2	81
4	Education	1	1	33
5	Health Sciences	1	1	17

C. P. Rao

Publications

4.3K

Citations

H-Index

Page 1

	Year	Citations
Service Firms’ International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach M. Krishna Erramilli, C. P. Rao Journal of Marketing Organizational EconomicsPeculiar CharacteristicsMultinational EnterpriseIndustrial OrganizationCompetitive Advantage	1993	1.2K
Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach M. Krishna Erramilli, C. P. Rao Journal of Marketing Barrier To EntryInternational ManagementMergers And AcquisitionsInternational Business StrategyMarket Entry	1993	635
Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge M. Krishna Erramilli, C. P. Rao Multinational EnterpriseEntry Mode ChoiceBarrier To EntryInternational Business StrategyBarriers To Entry	1990	406
The capabilities and performance advantages of market‐driven firms Douglas W. Vorhies, Michael Harker, C. P. Rao European Journal of Marketing Brand StrategyCompetitive AdvantagePerformance AdvantagesVital Marketing CapabilitiesManagement	1999	317
Using importance-performance analysis to develop health care marketing strategies. John M. Hawes, C. P. Rao PubMed NursingCustomer SatisfactionMarketing AnalyticsSouthwestern CommunityImportance-performance Analysis	1985	202
How important are ethics and social responsibility? ‐ A multinational study of marketing professionals Anusorn Singhapakdi, Kiran Karande, C. P. Rao, European Journal of Marketing Socially Responsible ProductBusiness CultureInternational MarketingOrganizational CultureEthical Marketing	2001	187
Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study Anusorn Singhapakdi, Janet K. Mullin Marta, Kumar C. Rallapalli, Journal of Business Ethics	2000	156
Moral philosophies of marketing managers Kiran Karande, C. P. Rao, Anusorn Singhapakdi European Journal of Marketing Business CultureValue TheoryRelativism IncreasesManagementAmerican Marketers	2002	112
Ethical decision making: An investigation of services marketing professionals Anusorn Singhapakdi, C. P. Rao, Scott J. Vitell Journal of Business Ethics Customer SatisfactionManagementBusinessEthical AnalysisApplied Ethic	1996	81
Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics? Anusorn Singhapakdi, Janet K. Mullin Marta, C. P. Rao, Journal of Business Ethics	2001	62

Page 1