Concepedia
Statistics
Publications
36
Citations
4.2K
H-Index
25
Active since
1974
Affiliations
Old Dominion University(Current)
Kuwait University
University of Arkansas at Fayetteville
Northwest Missouri State University
California State University, Dominguez Hills
C. P. Rao is an author at Old Dominion University specializing in marketing, business, and marketing management.
Publications per year
1974–2005
Service Firms’ International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach
M. Krishna Erramilli, C. P. Rao · Journal of Marketing · 1993 · 1.2K citations
Business, Business Economics, International Business +17
Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach
M. Krishna Erramilli, C. P. Rao · Journal of Marketing · 1993 · 636 citations
Business, International Business, International Management +14
Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge
M. Krishna Erramilli, C. P. Rao · 1990 · 406 citations
Business, International Business, International Management +15
The capabilities and performance advantages of market‐driven firms
Douglas W. Vorhies, Michael Harker, C. P. Rao · European Journal of Marketing · 1999 · 317 citations
Business, Marketing, Marketing Management +9
Using importance-performance analysis to develop health care marketing strategies.
John M. Hawes, C. P. Rao · PubMed · 1985 · 202 citations
Business, Marketing, Marketing Management +12
1–5 of 36