Journal of Marketing · 1993 · 636 citations · 0 references
BusinessInternational BusinessInternational ManagementInternational StrategyCross-border Market EntryEntry ModesInternational ExpansionInternational Market Entry StrategiesInternationalization ProcessTransaction Cost EconomicsForeign Direct Investment Entry Mode ChoiceInternational Market Entry ModesMarket Entry DecisionsMarket Entry ModeMode Of Entry ChoiceMode Of Entry StrategyMultinational Service Firms