Statistics
Publications
1
Citations
283
H-Index
1
Active since
1984
Karen LeMasters is an author specializing in consumer theory, strategic marketing, and business.
Publications per year
1984–1984
1
1
Theory Construction in Marketing: Some Thoughts on Thinking
Raymond P. Fisk, Gerald Zaltman, Karen LeMasters et al. · Journal of Marketing · 1984 · 283 citations
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