Journal of Business Research · 2013 · 67 citations · 45 references
BusinessMarketingMarketing ManagementMarketing StrategyRelationship MarketingStrategic MarketingMarket FailureSwitching CostsTransaction Cost EconomicsActual Switching CostsBehavioral Switching CostsPerceived Switching CostsSwitching BarriersSwitching Cost AnalysisSwitching Incentives
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