Switching Incentives is a strategic construct in consumer behavior economics that denotes the inducements offered by firms to attract customers from competing providers by mitigating the perceived costs associated with switching products or services.
61
Publications
5.1K
Citations
139
Authors
107
Institutions
Publications per year
2017–2026
7
Parents
Publications
61
Customer Poaching and Brand Switching
Drew Fudenberg, Jean Tirole · The RAND Journal of Economics · 2000 · 668 citations
Individual Marketing with Imperfect Targetability
Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang · Marketing Science · 2001 · 363 citations
Yongmin Chen · Journal of Economics & Management Strategy · 1997 · 319 citations
Competitive One-to-One Promotions
Greg Shaffer, Z. John Zhang · Management Science · 2002 · 306 citations
1–5 of 61
Authors
139
- ZJ
4
h-index
- JS
4
h-index
- GS
3
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- EC
3
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- HD
3
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1–5 of 139
Institutions
107
University of Toronto
Toronto, Canada
5 h-index
5 publications
348 citations
Centre for Economic Policy Research
London, United Kingdom
3 h-index
4 publications
598 citations
KU Leuven
Leuven, Belgium
3 h-index
4 publications
129 citations
University of Bologna
Bologna, Italy
3 h-index
3 publications
236 citations
University of Antwerp
Antwerp, Belgium
3 h-index
3 publications
99 citations
Centre for Studies in Economics and Finance
Naples, Italy
3 h-index
3 publications
236 citations
Hanken School of Economics
Helsinki, Finland
2 h-index
2 publications
68 citations
Washington University in St. Louis
St Louis, United States
2 h-index
3 publications
409 citations
1–8 of 107
Venues
- SSRN Electronic Journal
Repository · 6 publications · 617 citations
6
h-index
- Journal of Economics & Management Strategy
JEMS · 6 publications · 1K citations
6
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- The RAND Journal of Economics
4 publications · 762 citations
4
h-index
- Management Science
4 publications · 532 citations
4
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- Marketing Science
3 publications · 448 citations
3
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1–5