Knowledge-Based Systems · 2000 · 10 citations · 16 references
ManagementKnowledge ManagementStrategic ManagementBusiness StrategyKnowledge SharingStrategic Decision-makingConcept DevelopmentConsumer TheoryKnowledge-based ResourcesProduct DevelopmentStrategic LearningStrategic ThinkingConsumer Concept TestingConsumer Goods ProductionConsumer KnowledgeNew Product Concept DevelopmentOperations Concept DevelopmentStrategic Knowledge CreationStrategic Knowledge Sharing
16
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
The Nature of Human Intelligence
John B. Carroll, J. P. Guilford · American Educational Research Journal · 1968 · 4.7K citations
Jean‐Noël Kapferer · Journal of Brand Management · 1996 · 2.1K citations