Concepedia

Consumer Concept Testing

Consumer Concept Testing is a methodological framework within concept testing that systematically evaluates consumer responses to a proposed product, service, or idea prior to market launch, distinguished by its focus on gathering qualitative and quantitative feedback to assess perceived value, relevance, and purchase intent.

46

Publications

3.7K

Citations

93

Authors

49

Institutions

Publications per year

2017–2026

3

Parents

Publications

46

Managing What Consumers Learn from Experience

Stephen J. Hoch, John Deighton · Journal of Marketing · 1989 · 1K citations

, , +14

Managing What Consumers Learn from Experience

Stephen J. Hoch, John Deighton · Journal of Marketing · 1989 · 357 citations

, , +14

Sensory and consumer testing with children

Jean‐Xavier Guinard · Trends in Food Science & Technology · 2000 · 294 citations

, , +12

Casablanca

Debby Hindus, Scott Mainwaring, Nicole Leduc et al. · 2001 · 287 citations

, , +17

The use of immersive technologies to improve consumer testing: The role of ecological validity, context and engagement in evaluating coffee

Ronald G. Bangcuyo, Kacey Smith, Jamie L. Zumach et al. · Food Quality and Preference · 2014 · 200 citations

, , +13

1–5 of 46

Authors

93

  1. CD
    Cees de Bont

    Delft University of Technology, Netherlands

    3 publications · 113 citations

    3

    h-index

  2. JS
    Jan Schoormans

    Delft University of Technology, Netherlands

    3 publications · 146 citations

    3

    h-index

  3. NL
    Nicole Leduc

    Université de Montréal, Canada

    2 publications · 324 citations

    2

    h-index

  4. EL
    E. Laird Landon

    University of Houston, United States

    2 publications · 98 citations

    2

    h-index

  5. DH
    Debby Hindus

    University of California, Irvine, United States

    2 publications · 324 citations

    2

    h-index

1–5 of 93

Institutions

49

  1. University of Copenhagen

    Copenhagen, Denmark

    2 h-index

    6 publications

    312 citations

  2. Decision Sciences (United States)

    Fort Walton Beach, United States

    2 h-index

    4 publications

    2.8K citations

  3. Decision Research

    Eugene, United States

    2 h-index

    4 publications

    2.8K citations

  4. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    107 citations

  5. Delft University of Technology

    Delft, The Netherlands

    2 h-index

    3 publications

    91 citations

  6. University of California, Davis

    Davis, United States

    2 h-index

    3 publications

    418 citations

  7. Jacobs Institute

    Buffalo, United States

    1 h-index

    5 publications

    160 citations

  8. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    70 citations

1–8 of 49

Venues

  1. Journal of Product Innovation Management

    9 publications · 359 citations

    9

    h-index

  2. Food Quality and Preference

    7 publications · 622 citations

    7

    h-index

  3. Journal of Marketing

    JM · 5 publications · 1.5K citations

    5

    h-index

  4. Journal of Marketing Research

    3 publications · 109 citations

    3

    h-index

  5. Journal of Sensory Studies

    2 publications · 46 citations

    2

    h-index

1–5