Concepedia

E. Laird Landon

EL

Statistics

Publications

15

Citations

996

H-Index

14

Active since

1971

Affiliations

University of Houston(Current)

University of Colorado System

E. Laird Landon is an author at University of Houston specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBusinessPsychologyStatisticsEngineeringSocial SciencesSurvey Methodology

Publications per year

1971–1988

15

Publications

15

Self Concept, Ideal Self Concept, and Consumer Purchase Intentions

E. Laird Landon · Journal of Consumer Research · 1974 · 375 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +18

The Effects of Reference Prices in Retail Advertisements

Edward Blair, E. Laird Landon · Journal of Marketing · 1981 · 151 citations

Consumer Economics, Consumer Uncertainty, False Reference Prices +16

The Effects of Reference Prices in Retail Advertisements

Edward Blair, E. Laird Landon · Journal of Marketing · 1981 · 74 citations

Consumer Economics, Consumer Uncertainty, False Reference Prices +16

Discriminant Validity of a Product-Anchored Self-Concept Measure

George E. Belch, E. Laird Landon · Journal of Marketing Research · 1977 · 70 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

The Direction of Consumer Complaint Research

E. Laird Landon · ACR North American Advances · 1980 · 70 citations

Customer Satisfaction, Consumer Study, Interactive Marketing +6

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