The use of immersive technologies to improve consumer testing: The role of ecological validity, context and engagement in evaluating coffee

Ronald G. Bangcuyo, Kacey Smith, Jamie L. Zumach, Alex M. Pierce, Gretchen A. Guttman, Christopher T. Simons

Food Quality and Preference · 2014 · 200 citations · 37 references

Concepts

References

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