Branding China: The Ultimate Challenge in Reputation Management?

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations

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Business, Marketing, Marketing Management +14

Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

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Business, Economics, International Economics +8

A Meta-Analysis of Country-of-Origin Effects

Robert A. Peterson, Alain Jolibert · Journal of International Business Studies · 1995 · 951 citations

Social Sciences, Economics, Globalization +10