Statistics
Publications
2
Citations
237
H-Index
2
Active since
2006
Affiliations
University of Manchester(Current)
Theresa Loo is an author at University of Manchester specializing in marketing, brand management, and reputation building.
Publications per year
2006–2018
2
2
Brand personality: theory and dimensionality
Gary Davies, José I. Rojas‐Méndez, Susan Whelan et al. · Journal of Product & Brand Management · 2018 · 121 citations · Full text
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