José I. Rojas‐Méndez

Determinants of Student Loyalty in Higher Education: A Tested Relationship Approach in Latin America

José I. Rojas‐Méndez, Arturo Z. Vásquez‐Parraga, Ali Kara et al. · Latin American Business Review · 2009 · 209 citations

Education, Higher Education, Customer Relationship Management +10

Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change

Mark Cleveland, José I. Rojas‐Méndez, Michel Laroche et al. · Journal of Business Research · 2015 · 170 citations

Social Sciences, Cultural Studies, Social Psychology +12

Demographics, attitudes, and technology readiness

José I. Rojas‐Méndez, A. Parasuraman, Nicolas Papadopoulos · Marketing Intelligence & Planning · 2017 · 162 citations

Management, Marketing, Technology Management +15

Brand personality: theory and dimensionality

Gary Davies, José I. Rojas‐Méndez, Susan Whelan et al. · Journal of Product & Brand Management · 2018 · 121 citations · Full text

Social Sciences, Marketing, Psychology +14

The Ford Brand Personality in Chile

José I. Rojas‐Méndez, Isabel Erenchun-Podlech, Elizabeth Silva-Olave · Corporate Reputation Review · 2004 · 96 citations

Business, Marketing, Marketing Management +10