Statistics
Publications
15
Citations
869
H-Index
13
Active since
2005
Susan Whelan is an author at Waterford Institute of Technology specializing in brand management, marketing, and business.
Publications per year
2005–2023
15
15
Brand personality: theory and dimensionality
Gary Davies, José I. Rojas‐Méndez, Susan Whelan et al. · Journal of Product & Brand Management · 2018 · 121 citations · Full text
Gary Davies, Susan Whelan, Anthony Foley et al. · International Journal of Management Reviews · 2009 · 83 citations
Social Sciences, Social Psychology, Interpersonal Relationships +11
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