Concepedia

Arturo Z. Vásquez‐Parraga

AZ

Statistics

Publications

21

Citations

1.9K

H-Index

16

Active since

1993

Affiliations

The University of Texas Rio Grande Valley(Current)

University of Chile

Florida International University

Pennsylvania State University

Texas Tech University

Arturo Z. Vásquez‐Parraga is an author at The University of Texas Rio Grande Valley specializing in business, marketing, and marketing management.

Publications per year

1993–2024

21

Publications

21

Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

Atieh Poushneh, Arturo Z. Vásquez‐Parraga · Journal of Retailing and Consumer Services · 2016 · 507 citations

Business, Marketing, Marketing Management +16

Organizational Consequences, Marketing Ethics, and Salesforce Supervision

Shelby D. Hunt, Arturo Z. Vásquez‐Parraga · Journal of Marketing Research · 1993 · 275 citations

Business, Organization Studies, Organizational Behavior +16

Determinants of Student Loyalty in Higher Education: A Tested Relationship Approach in Latin America

José I. Rojas‐Méndez, Arturo Z. Vásquez‐Parraga, Ali Kara et al. · Latin American Business Review · 2009 · 209 citations

Education, Higher Education, Customer Relationship Management +10

Organizational Consequences, Marketing Ethics, and Salesforce Supervision

Shelby D. Hunt, Arturo Z. Vásquez‐Parraga · Journal of Marketing Research · 1993 · 152 citations

Business, Organization Studies, Organizational Behavior +16

Customer satisfaction and loyalty: start with the product, culminate with the brand

Eduardo Torres‐Moraga, Arturo Z. Vásquez‐Parraga, Jorge Zamora‐González · Journal of Consumer Marketing · 2008 · 137 citations

Business, Marketing, Marketing Management +9

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