Arturo Z. Vásquez‐Parraga

Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

Atieh Poushneh, Arturo Z. Vásquez‐Parraga · Journal of Retailing and Consumer Services · 2016 · 484 citations

Retail Customer, Customer Satisfaction, User Perception +12

Organizational Consequences, Marketing Ethics, and Salesforce Supervision

Shelby D. Hunt, Arturo Z. Vásquez‐Parraga · Journal of Marketing Research · 1993 · 274 citations

Organizational Communication, Marketing Ethics, Management +13

Determinants of Student Loyalty in Higher Education: A Tested Relationship Approach in Latin America

José I. Rojas‐Méndez, Arturo Z. Vásquez‐Parraga, Ali Kara et al. · Latin American Business Review · 2009 · 208 citations

Student Loyalty, Customer Satisfaction, Student Retention +15

Organizational Consequences, Marketing Ethics, and Salesforce Supervision

Shelby D. Hunt, Arturo Z. Vásquez‐Parraga · Journal of Marketing Research · 1993 · 152 citations

Organizational Communication, Behavioral Decision Making, Marketing Ethics +14

Customer satisfaction and loyalty: start with the product, culminate with the brand

Eduardo Torres‐Moraga, Arturo Z. Vásquez‐Parraga, Jorge Zamora‐González · Journal of Consumer Marketing · 2008 · 137 citations

Customer Experience, Customer Satisfaction, Brand Strategy +19