Concepedia

Jorge Zamora‐González

JZ

1

Publications

137

Citations

1

H-Index

2008

Active since

Affiliations

University of Talca(Current)

Jorge Zamora‐González is an author at University of Talca specializing in brand equity, customer satisfaction, and consumer behavior.

Top concepts

HealthBrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand Management

Publications per year

2008–2008

1

Publications

1

Customer satisfaction and loyalty: start with the product, culminate with the brand

Eduardo Torres‐Moraga, Arturo Z. Vásquez‐Parraga, Jorge Zamora‐González · Journal of Consumer Marketing · 2008 · 137 citations

Customer Experience, Customer Satisfaction, Brand Strategy +19

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