Concepedia

Atieh Poushneh

AP

10

Publications

1.2K

Citations

10

H-Index

2016

Active since

Affiliations

California State University, Bakersfield(Current)

The University of Texas Rio Grande Valley

Atieh Poushneh is an author at California State University, Bakersfield specializing in marketing, customer satisfaction, and management.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionTechnologyEngineeringUser ExperienceInteractive MarketingAugmented RealityConsumer Behavior

Publications per year

2016–2024

10

Publications

10

Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

Atieh Poushneh, Arturo Z. Vásquez‐Parraga · Journal of Retailing and Consumer Services · 2016 · 484 citations

Retail Customer, Customer Satisfaction, User Perception +12

Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors

Atieh Poushneh · Journal of Retailing and Consumer Services · 2020 · 259 citations · Full text

Customer Satisfaction, Consumer Research, Consumer Attitude +29

Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality

Atieh Poushneh · Journal of Retailing and Consumer Services · 2018 · 257 citations

Engineering, Personal Information, Augmented Reality +12

Impact of auditory sense on trust and brand affect through auditory social interaction and control

Atieh Poushneh · Journal of Retailing and Consumer Services · 2020 · 46 citations · Full text

Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value

Atieh Poushneh, Arturo Z. Vásquez‐Parraga · Journal of theoretical and applied electronic commerce research · 2018 · 41 citations · Full text

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