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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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Social Sciences, Educational Measurement, Econometrics +15

The Discovery of Grounded Theory; Strategies for Qualitative Research

Barney G. Glaser, Anselm L. Strauss, Elizabeth Strutzel · Nursing Research · 1968 · 39K citations

Social Sciences, Sociology, Anthropological Theory +11

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Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS

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Social Sciences, Psychology, Individual Differences +13

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Business, Marketing, Marketing Management +7