Adaptive Self-Explication of Multi-Attribute Preferences

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan · Journal of Marketing · 1990 · 2.5K citations

Business, Marketing, Marketing Management +17

The Method of Paired Comparisons.

R. N. Curnow, H. A. David · Journal of the Royal Statistical Society Series A (General) · 1964 · 1.3K citations

Public Health, Biostatistics, Experimental Design +5

Conjoint Measurement- for Quantifying Judgmental Data

Paul E. Green, Vithala R. Rao · Journal of Marketing Research · 1971 · 1.2K citations

Education, Marketing, Marketing Management +8

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Elisabeth Deutskens, Ko de Ruyter, Martin Wetzels et al. · Marketing Letters · 2004 · 839 citations · Full text

Social Sciences, Educational Measurement, Information Systems +14