Concepedia
Journal of Retailing and Consumer Services · 2008 · 113 citations · 51 references
Relationship MarketingCustomer SatisfactionService QualityManagementConsumer ResearchBusinessHospitalityConsumer BehaviorRelationship QualityMarketingHospitality Management
51
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Relationship Marketing, Customer Satisfaction, Media Marketing +15
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Ellen Garbarino, Mark S. Johnson · Journal of Marketing · 1999 · 4.1K citations
Customer Experience, Customer Satisfaction, Organizational Behavior +17
The American Customer Satisfaction Index: Nature, Purpose, and Findings
Claes Fornell, Michael D. Johnson, Eugene W. Anderson et al. · Journal of Marketing · 1996 · 3.8K citations
Customer Profitability, Customer Satisfaction, Economics +12
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Rajiv P. Dant, Dhruv Grewal, Kenneth Evans · Journal of Marketing · 2006 · 2.5K citations
The Changing Role of Marketing in the Corporation
Frederick E. Webster · Journal of Marketing · 1992 · 2.4K citations
Relationship Marketing, Customer Satisfaction, Changing Role +12