Journal of Brand Management · 2009 · 250 citations · 60 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyServices MarketingBrand AssociationsBrand EquityBrand ExperienceBrand IdentityCustomer EngagementCustomer Experience ManagementBusiness-to-business ModelBusiness-to-business RelationshipsBusiness-to-business SellingCorporate Brand EquityCustomer Brand PerceptionCustomer ExperienceService Brand Experience
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