Concepedia
Statistics
Publications
19
Citations
1.8K
H-Index
17
Active since
1995
Affiliations
Umeå University(Current)
University of Gothenburg
Agneta Marell is an author at Umeå University specializing in marketing, management, and consumer behavior.
Publications per year
1995–2017
Green consumer behavior: determinants of curtailment and eco‐innovation adoption
Johan Jansson, Agneta Marell, Annika Nordlund · Journal of Consumer Marketing · 2010 · 559 citations
Management, Innovation Management, Marketing +16
Exploring consumer adoption of a high involvement eco‐innovation using value‐belief‐norm theory
Johan Jansson, Agneta Marell, Annika Nordlund · Journal of Consumer Behaviour · 2011 · 292 citations
Management, Marketing, Environmental Attitudes +12
The impact of customer experience on brand equity in a business-to-business services setting
Galina Biedenbach, Agneta Marell · Journal of Brand Management · 2009 · 250 citations
Business, Marketing, Marketing Management +16
Effects of increased awareness on choice of travel mode
Jörgen Garvill, Agneta Marell, Annika Nordlund · Transportation · 2003 · 162 citations
Social Sciences, Psychology, Transportation Planning +14
Who shops groceries where and how? – the relationship between choice of store format and type of grocery shopping
Elin Nilsson, Tommy Gärling, Agneta Marell et al. · The International Review of Retail Distribution and Consumer Research · 2014 · 72 citations
Business, Marketing, Retail Management +17
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