Concepedia
Industrial Marketing Management · 2001 · 525 citations · 65 references
Open access
Relationship MarketingCustomer SatisfactionSupplier RelationshipManagementBusinessClient-supplier RelationshipsBusiness StrategyHigh Technology MarketsSupply Chain ManagementCustomer–supplier RelationshipsOrganizational CommitmentCommitment ModelMarketingCustomer Loyalty
65
Economic Action and Social Structure: The Problem of Embeddedness
Mark Granovetter · American Journal of Sociology · 1985 · 27.8K citations
Economics, Economic Structures, Economic Action +15
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations
Customer Satisfaction, Structural Equation Models, Management +6
Significance tests and goodness of fit in the analysis of covariance structures.
Peter M. Bentler, Douglas G. Bonett · Psychological Bulletin · 1980 · 18K citations
Factor Models, Generalizability Theory, Education +18
Structural Equations with Latent Variables.
Clifford C. Clogg, Kenneth A. Bollen · Contemporary Sociology A Journal of Reviews · 1991 · 17.6K citations
Measurement Theory, Factor Models, Education +20
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Relationship Marketing, Customer Satisfaction, Media Marketing +15