Price competition and store competition: Store brands vs. national brand

Price Competition in a Channel Structure with a Common Retailer

Sungchul Choi · Marketing Science · 1991 · 1K citations

Business, Business Economics, Economics +17

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 678 citations

Business, Marketing, Marketing Management +17

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 567 citations

Business, Marketing, Marketing Management +9

When Do Private Labels Succeed

Stephen J. Hoch, Shumeet Banerji · Sloan management review · 1993 · 555 citations

Business, Private Law, Private Label Management +4

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju · Marketing Science · 2002 · 387 citations

Business, Marketing, Marketing Management +11