Price Competition is a form of competitive interaction in which firms seek to gain market advantage by differentially setting lower prices for comparable products or services within the same market.
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Sidney Schoeffler, Joe S. Bain · Journal of Marketing · 1957 · 2.8K citations
Industrial Market Structure and Economic Performance
F. M. Scherer, David Gaddis Ross · 1990 · 2.6K citations
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