Competitive Underpricing

Competitive Underpricing is a strategic pricing practice in which a firm deliberately sets its product or service price below that of its competitors to gain market share, distinguished by its intent to leverage price as a primary competitive advantage within oligopolistic or highly contestable markets.

152

Publications

14.1K

Citations

311

Authors

255

Institutions

Publications per year

2017–2026

41

Authors

311

  1. JR
    Jay R. Ritter

    University of Florida, United States

    4 publications · 1.5K citations

    4

    h-index

  2. FJ
    Fouad Jamaani

    Taif University, Saudi Arabia

    3 publications · 87 citations

    3

    h-index

  3. AD
    Abdullahi D. Ahmed

    RMIT University, Australia

    3 publications · 87 citations

    3

    h-index

  4. BS
    Balwinder Singh

    Guru Nanak Dev University, India

    3 publications · 57 citations

    3

    h-index

  5. JK
    Jeong‐Bon Kim

    City University of Hong Kong, Hong Kong SAR China

    3 publications · 284 citations

    3

    h-index

1–5 of 311

Venues

  1. SSRN Electronic Journal

    Repository · 19 publications · 1.6K citations

    14

    h-index

  2. Journal of Corporate Finance

    11 publications · 905 citations

    11

    h-index

  3. Journal of Financial Economics

    7 publications · 2.6K citations

    7

    h-index

  4. Pacific-Basin Finance Journal

    6 publications · 494 citations

    6

    h-index

  5. The Journal of Finance

    5 publications · 1.9K citations

    5

    h-index

1–5