California Management Review · 2004 · 46 citations · 36 references
BusinessMarketingMarketing ManagementBusiness StrategyMarket SegmentationMarketing StrategyCustomer SatisfactionE-commerce ManagementE-commerce MarketingE-commerce StrategyOnline Consumer BehaviorOnline MarketplacesBusiness SegmentsConstraintsCustomer SegmentsMarket ShareMarket Share DriversOnline AccessibilityOnline Service AccessibilityRetail Operations Strategy
Despite extensive focus on e-services by scholars, many questions related to understanding the market drivers of customer choices in e-services remain unexplored. Therefore, building on past research and recognizing the need to systematically assess the relative importance of various choice drivers, we developed a framework for developing effective e-financial service offerings and conducted an empirical study of customers in the United States. Our single industry-focus is in keeping with similar industry-specific research in e-services.
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Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
Dimensions of Consumer Expertise
Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text
Business, Marketing, Psychology +11