Concepedia

Gerhard Plaschka

GP

11

Publications

781

Citations

11

H-Index

1989

Active since

Affiliations

DePaul University(Current)

University of Utah

Cornell University

Gerhard Plaschka is an author at DePaul University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer ResearchHospitality ManagementHospitalityHospitality IndustryHospitality MarketingTourism

Publications per year

1989–2008

11

Publications

11

Service innovation and customer choices in the hospitality industry

Liana Victorino, Rohit Verma, Gerhard Plaschka et al. · Managing Service Quality · 2005 · 342 citations

Customer Satisfaction, Tourism Management, Service Innovation +18

Understanding trade-offs in the supplier selection process: The role of flexibility, delivery, and value-added services/support

Bo van der Rhee, Rohit Verma, Gerhard Plaschka · International Journal of Production Economics · 2008 · 97 citations

Supplier Relationship, Management, Business +8

Supplier‐Switching Inertia and Competitive Asymmetry: A Demand‐Side Perspective*

Sali Li, Anoop Madhok, Gerhard Plaschka et al. · Decision Sciences · 2006 · 69 citations

Manufacturing Strategy, Competitive Asymmetry, Supplier Relationship +14

Safeguarding Your Customers

Julie Feickert, Rohit Verma, Gerhard Plaschka et al. · Cornell Hotel and Restaurant Administration Quarterly · 2006 · 63 citations

Customer Satisfaction, Information Security, Consumer Research +16

Technology Readiness, Learning Goals, and eLearning: Searching for Synergy

Bo van der Rhee, Rohit Verma, Gerhard Plaschka et al. · Decision Sciences Journal of Innovative Education · 2007 · 56 citations

E-learning, Technology Readiness Level, Technology Management +12

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