Consumer and Retailer Promotions: Who is Better Off?

The Category-Demand Effects of Price Promotions

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps et al. · Marketing Science · 2001 · 548 citations

Business, Marketing, Marketing Management +17

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Koen Pauwels, Dominique M. Hanssens, S. Siddarth · Journal of Marketing Research · 2002 · 450 citations

Business, Business Economics, Marketing +16

Managing Advertising and Promotion for Long-Run Profitability

Kamel Jedidi, Carl F. Mela · Marketing Science · 1999 · 409 citations

Business, Business Economics, Marketing +17

Vertical Strategic Interaction: Implications for Channel Pricing Strategy

Eunkyu Lee, Richard Staelin · Marketing Science · 1997 · 364 citations

Management, Marketing, Marketing Management +14

Do Promotions Benefit Manufacturers, Retailers, or Both?

Shuba Srinivasan, Koen Pauwels, Dominique M. Hanssens et al. · Management Science · 2004 · 306 citations

Business, Marketing, Marketing Management +17