Statistics
Publications
2
Citations
163
H-Index
2
Active since
2001
Affiliations
Simon-Pierre Sigué is an author at Group for Research in Decision Analysis specializing in marketing management, marketing, and channel control.
Publications per year
2001–2008
2
2
Consumer and Retailer Promotions: Who is Better Off?
Simon-Pierre Sigué · Journal of Retailing · 2008 · 56 citations
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